Selling online has only a short history, but it is indeed a very turbulent one. In the 90's everybody was talking about it, but no one was buying. This coupled with the fact that some of the initiatives back then were both plain silly and ridiculously overrated lead to the famous dot-com bust in 2001.

It is ironic that ever since the bust people have talked less about it, and spent more and more money online. The predictions that established companies with production, logistics, and customer service already in place would be the ones to benefit the most turned out to be absolutely true. At RSK Tech we believe that going online is one important element in making both smaller and larger textile printers much more profitable and ensuring long term survival in this increasingly competitive market.

Since our launch at FESPA we've had enormous success with both RSK Logobank® and RSK Web Express® and will be launching new customer webshops in the autumn and winter. But we have also talked to some textile printers who didn't initially agree completely with us about the obvious benefits of selling online.Based on the many pleasant conversations we had with textile printers from all over the world we have compiled a list of the typical myths that some textile printers hold.

Myth: We already sell over the Internet and no one is interested!

• Fact 1: You might have a shop, but if no one is buying you don't actually sell. Why customers are not buying can be due to a number of reasons, but the webshops built on RSK Web Express® that we have delivered are already accountable for 30% or more of those textile printers' total sales.
• Fact 2: Are your key products actually on the website? Can customers actually order garments such as t-shirts, work wear, and sport's wear with print on? If the products offered on the webshop simply aren't the ones customers are after, that is a pretty good explanation why no one is buying. RSK Web Express® includes modules for selling prints, selling textiles, selling letters and numbers, selling names, printed or cut in foil, and selling combinations of these; i.e. printed t-shirts.

Myth: We only sell to companies so we can't sell online!

• Fact: Webshops are certainly not limited only to sell to consumers and end-users. If you are selling to companies, or through distributors and retailers, a webshop can bring you tremendous benefits. RSK Web Express® is a tool upon which we can build webshops directed at consumers, companies, or both. All of the webshops that RSK Tech has delivered to date are Business-to-Business only.

Myth: Our customers are too lazy to order over the Internet!

• Fact: Customers are not lazy! Rather their time is a limited resource, which is why they will prefer the fastest and easiest way to order your products. If your webshop isn't fast and easy to use, then no one will use it. A webshop built on RSK Web Express® is both fast and easy to use - that is why existing customers are selling 30% of their total sales over the web - and if you get one your customers will love you for it.

Myth: Our products can't be sold over the Internet!

• Fact: Why not? In reality there are very few things that can't be sold over the Internet. It is true that textile printers do indeed have some special needs. That is exactly why you should contact us at RSK Tech to start selling online; we are the specialist when it comes to textile printers, and we have done it before.

Myth: We don't want to loose human contact with our customers

• Fact: At RSK Tech we believe that maintaining contact with customers is vital to the success of any company. It is however hard to believe that value is actually added when all you talk with your customers about is what colour of t-shirt, what sizes, what print, what quantity, and so on. If you let RSK Web Express® handle this job, you will not only get fewer errors and mistakes, you will also get more time to talk to your customers about things that do add a lot of value: Are they happy, what can you do to improve their satisfaction, how do they perceive the market, and so on.

Myth: We're just a small company, we can't afford a webshop!

• Fact: It is true that there is no such thing as a free lunch, but webshops built on RSK Web Express® comes in a price range that all textile printers can easily afford. Rather the problem seems to be that many companies have a preconceived idea about what they should pay for a webshop, and to us it often seems like this idea is based on the belief that the webshop won't work anyways. The reality is that a webshop based on RSK Web Express® will indeed work, and if you can give us the chance we can document the tangible benefits and saving you will get, and you will come to see that a webshop built on RSK Web Express® is what every business man is after: An investment that returns significant more money than it costs!

Back to the News Archive