Product launch at FESPA 2005 was an International success!

After developing specialized software for Textile Printers for more than two years, the small Dundee, Scotland, based start-up RSK Tech Ltd. finally launched at the FESPA 2005 exhibition in Munich in June 2005. It was a huge success as interest and orders were recorded from more than 60 textile printers from 33 different countries.

"The FESPA exhibition is the biggest industry event worldwide in screen and digital printing, and a large part of the more than 30,000 visitors was textile printers",

explains Director Anders Rask,

"and that's why we just had to be at FESPA 2005, and why it turned out to be the best launch event we could have hoped for!"

Anders Rask founded RSK Tech Ltd. in September 2003 after moving to Dundee, Scotland, from Denmark. Before this he had worked with his dad's company, NS System A/S in Denmark, for almost 8 years, first as Manager of IT and later as Managing Director. NS System was and is a regional market leader in Scandinavia for small quantities heat-transfers, and did in 2004 print an astounding 75,000 different heat-transfers orders with only 70 employees in total.

"I was inspired by the impressive competence at NS System, and was thrilled to be a part of the development of the company by reworking the workflow and adding digital tools",

says Anders Rask,

"and it became my ambition to bring the lessons I learned there and the tools we developed to the worldwide community of Textile Printers."

The small company was part of the British Pavilion which was organized and run with great success by DSPA UK. A wise choice since this allowed them to keep costs and administration at a low, while at the same time being part of the British community. At the same time RSK Tech enrolled as a member of DSPA UK.

"Being an exhibitor at FESPA 2005 was a marvelous personal experience",

says Anders Carlsen, the Sales and Marketing Manager, who joined RSK Tech Ltd. in April,

"you get to talk to so many friendly people from all over the world. I couldn't have had a better introduction to the industry."

Though only few Textile Printers had expected to find RSK Tech at FESPA 2005, most did see the benefit of the products almost instantly. With RSK Logobank Textile Printers can organize their graphical files efficiently and with them store data such as a description of the artwork, any information that is needed in the production, and what customer it may belong to. In this way everybody in an organization can quickly and easily find the right logos, and especially for Textile Printers with many repeat orders the savings are significant for sales, prepress, and production departments.

Using RSK Web Express a webshop can be built on top of RSK Logobank that enables the Textile Printer to sell textile prints and garments with prints online, and all sorts of other related and unrelated products. Additionally RSK Web Express includes a system that lets the Textile Printer control text, images, and layout of the website, and enabling efficient sending of e-mail newsletters.

"Our products actually let the Textile Printers continue using the tried and tested methods of screen printing, but just support this traditional process so that it becomes cheaper and faster",

says Anders Carlsen,

"and that is something that appeals to the vast majority of Textile Printers out there."

And RSK Tech probably does have a point there: With increasing globalization and competition from low-cost areas, Textile Printers must make efficiency, productivity, and Customer Service their top priority - something, apparently, that RSK Tech aims to help them with.

Additional information

For additional information fell free to contact RSK Tech and visit this website for information about RSK Tech products.

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